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Established Since 1975, Beauty Base Are a Family Run Retailer of Fragrance & Beauty Products, Operating Through Several High-End Premium Stores Within London (uk). Beauty Base Was Amongst the First Fragrance Retailers to Develop the Specialised Self-Service, ‘open Sell Concept’ in The World. a Tradition Based upon The Needs of The Customer, and An Ethos that We Have Proudly Maintained and Built upon To This Very Day.