If You've Gone from Barely Noticing Your Hairline to Obsessing Over It Every Day, You Know Better than Anyone: Losing Your Hair Sucks. at Keeps, We Get It, Too. Keeps Was Founded in 2018 by Two Longtime Friends — Steve Gutentag and Demetri Karagas — Who Struggled to Find a Good Solution to Their Own Hair Loss. Rather than Accept that There Was No Good Way to Treat Their Own Hair Loss, They Created Keeps — the Most Affordable Way for Guys Across the Country to Get an Expert-Backed Hair Loss Treatment Plan. Since Then, We've Helped Hundreds of Thousands of Guys Get Their Hair and Confidence Back.